Sourz

Sourz is a brand of alcoholic fruit drinks.

The majority of Sourz consumers are 18-21 years old but they wanted a sense of maturity for a new range market towards 24 years old + consumer. My outcome is a new sparkling juice drink range, being a sophisticated and refreshing alternative to alcohol that could be used as a mixer to create cocktails to be enjoyed at a party or social event. I took inspiration from remote and isolated environments, focusing the range around crystals, looking at the concept of discovering hidden beauty. The result is 4 flavours, each being named after a crystal under the range name ’Sourz Roxx’.  The range name is edgy and sharp tying in with the angular crystal inspired visuals of the bottle.

 

  • About this project

    Sourz is a brand of alcoholic fruit drinks.

    The majority of Sourz consumers are 18-21 years old but they wanted a sense of maturity for a new range market towards 24 years old + consumer. My outcome is a new sparkling juice drink range, being a sophisticated and refreshing alternative to alcohol that could be used as a mixer to create cocktails to be enjoyed at a party or social event. I took inspiration from remote and isolated environments, focusing the range around crystals, looking at the concept of discovering hidden beauty. The result is 4 flavours, each being named after a crystal under the range name ’Sourz Roxx’.

    The range name is edgy and sharp tying in with the angular crystal inspired visuals of the bottle.