Riverdale Designs

An identity was needed for a lady called Imogen who creates an ecclectic mix of knitted products to sell on her Etsy site. 'Handmade with Heart' became the driving ethos towards Imogen's identity as everything she creates is given passion and time. A simple heart expresses this which can be used in a variety of touch points. When duplicated to a pattern it creates the appearance of a knit. The heart can also be used on the box in a way that it looks like a bow to package her products.

  • About this project

    An identity was needed for a lady called Imogen who creates an ecclectic mix of knitted products to sell on her Etsy site. 'Handmade with Heart' became the driving ethos towards Imogen's identity as everything she creates is given passion and time. A simple heart expresses this which can be used in a variety of touch points. When duplicated to a pattern it creates the appearance of a knit. The heart can also be used on the box in a way that it looks like a bow to package her products.