British Wool

Promote and encourage consumers to buy into and wear garments made from British Wool.
The outcome is a mark (British Wool Association) placed on garments made from 100% British Wool that supports everything about the material; where it has come from, and what it represents, tying in environmental qualities, British heritage and cultural factors as a way to educate and inform consumers on this unique and natural material. The mark consists of characters ‘B’ and ‘W’ for ‘British Wool’ that are intertwined replicating a simple knit or weave.

  • About this project

    Promote and encourage consumers to buy into and wear garments made from British Wool.
    The outcome is a mark (British Wool Association) placed on garments made from 100% British Wool that supports everything about the material; where it has come from, and what it represents, tying in environmental qualities, British heritage and cultural factors as a way to educate and inform consumers on this unique and natural material. The mark consists of characters ‘B’ and ‘W’ for ‘British Wool’ that are intertwined replicating a simple knit or weave.